We were thrilled to be involved in launching David Millar’s new cycling clothing & accessories brand with a new website. Maverick yet classic, technological but with sophistication and form, we sought to embody the spirit of Chpt3 in our Lookbook site - contemporary, unexpected, stylish. And generally getting out of the way to let the product shine.
The visual language of Chpt3 is steeped in meaning - with the chapter-break design element representing a timeline of David’s sporting career highs and lows. Imagery was shot by Nadav Kander, which influenced our decision to adopt a refined, ultra-minimalist design. When you’re working with arguably the world’s greatest living portrait photographer, you kind of want the website to get out of the way.
“The site is stunning. You’ve nailed it. It’s exactly what we dreamt of yet daren’t expect.”
- SOTD AWWWARDS
- CSS Design Award
- SOTD FWA